BlueRush Raises $1.3 Million in Non-Brokered Private Placement, Led by New Company Director, Steve Taylor and Round13 Capital Founders Fund

We are proud to announce the closing of our 2017 financing. This initiative was bolstered by a team of industry veterans including Steve Taylor and the folks at Round13.

The press release includes a quote from CEO and Co-Founder, Larry Lubin, explaining the next steps for BlueRush; “This financing will allow us to ramp up our sales and R&D efforts as we continue on our path toward a recurring revenue model. The investors in the private placement are highly strategic and bring decades of experience in high growth technology companies. They will be a valuable asset to us going forward.”

The funding will further enhance our digital platform strategy, propelling forward both DigitalReach (sales engagement platform) and companion software IndiVideo (interactive personalized video platform). At BlueRush we are quickly becoming a leading SaaS vendor in the personalized sales and marketing enablement space.

The demand for personalized digital experiences continues to increase; specifically within the realm of financial services. BlueRush’s niche expertise in this area has successfully shaped the digital direction of incumbent and non-traditional financial institutions. Our client list includes some of the biggest and most progressive banks, brokers, and insurance companies in North America.

We are well on our way to a prosperous close of 2017, and will bring fresh energy into 2018. Stay tuned!


Since 2003, our tools have helped the top North American financial institutions, including wealth, banking, and insurance, to create empowering and competitive digital financial experiences. We’re revitalizing financial tools and services to help your customers make active financial decisions with absolute confidence in your products.

If you’d like our expert opinion, contact us.

About the Author:

Rielle Ullberg has worked to implement SaaS solutions for organizations both big and small. She is a fintech fanatic and communications enthusiast. In her role at BLUERUSH, Rielle leads marketing and facilitates the company's digital strategy. Email her at

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