How to Get Personal with Millennials

Fintech|

You may already know the hard facts on Millennials; born between 1980 and 2000. Biggest generation by number. Will be 50% of the workforce by 2020. Prefer sharing to owning. The need for instant gratification. And, oh yeah – for Millennials the digital channel is everything.

Why Digital Personalization Will Be Huge

Fintech|

From where I sit, it’s taken over a decade for the next big thing to hit. Not some fad, not the latest cool idea, but something that is so much more effective than what’s in today’s digital toolbox, that like web video it will inevitably take over for good.

Building Your Brand EcoSystem

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A paradigm shift is happening in brand marketing. Brands within a business are no longer regarded as separate entities. Instead, your business should embrace a new model of interconnectivity – that will eventually become your brand ecosystem.

FinTech – Friend or Foe?

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Naturally, the fear of FinTech looms large in the ranks of traditional financial institutions. The newly emerging FinTech sector is the saucy, young upstart in the financial world, turning the way traditional finance has done business for decades on its head.

Drip, Drip, Drip Marketing

Fintech|

Drip marketing is one way your sales people can nurture relationships with prospects until they buy. The drip marketing concept has been around since the advent of direct mail in the mid 20th century...

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