The Digital Customer Journey


Is your brand experience a ride to remember? Ideally, you want your customers on board for the entire journey, enjoying the experience so much they never want it to end.

The Power of Personalization


Companies are changing the language and putting aside the formal authoritative voice they used to have years ago, for the use of animated characters, colorful settings and lots of movement. Why?

Rethinking the P’s of Marketing


The 4 P's still play a crucial role in today's rapid-fire digital landscape, but their meaning has changed. Dr. Philip Kotler the father of modern marketing, popularized the 4 P's in the sixties.

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