The Digital Customer Journey

Fintech|

Is your brand experience a ride to remember? Ideally, you want your customers on board for the entire journey, enjoying the experience so much they never want it to end.

The Power of Personalization

Fintech|

Companies are changing the language and putting aside the formal authoritative voice they used to have years ago, for the use of animated characters, colorful settings and lots of movement. Why?

Rethinking the P’s of Marketing

Fintech|

The 4 P's still play a crucial role in today's rapid-fire digital landscape, but their meaning has changed. Dr. Philip Kotler the father of modern marketing, popularized the 4 P's in the sixties.

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