Six ways to get your Customers to Buy MORE with Content Marketing
The low hanging fruit to grow most businesses is existing customers. Focus more resources and energy on increasing business with your existing customers, rather than chasing new ones. The more business you do together with a customer, the stronger your relationship, the more reliable your revenue stream becomes.
Content marketing done well can have an incredible effect on your customers, and convince them to buy more of your products. Here are five content marketing tactics to entice your customers into doing more business with you.
KNOW YOUR CUSTOMERS WELL
The more you know about your customer, the better you can serve their needs. Drill down beyond demographics to their individual preferences, opinions and interests that relate to your business. Know where they’re at, and where what interests them. Gather information about them (surveys, polls, testing offers) and determine the most helpful content that would benefit them. Once you’ve captured the necessary data, use it to inform your content strategy. As you gather, manage and apply that data to your communications, you’ll see an uptake in content views and shares. You’ll know your business is on the right track.
Your content management platform can be a vital tool to expand your knowledge base about your customers, and even apply the data in real-time for better results.
MAKE IT PERSONAL
Launch new product to release or special offer that’s relevant to segments of your customers, and then gauge their reaction from the real-time metrics available with your content management platform.
CALL THEM OUT BY NAME
Make them a deal that speaks their name and caters to their whims, and reap benefits on your bottom line. It’s an easy process. Automate the process with the right content management platform, based on data inputs or by establishing broad categories of customers with similar preferences and interests.
REFINE WITH REAL-TIME FEEDBACK
Content marketing can be your barometer for determining what matters to your clients. A content marketing platform like DIGITALREACH™ by BLUERUSH tracks what kind of content (for example articles, special offers, product information, videos) makes your clients click and view (and what doesn’t).
You can gauge the effectiveness of certain types on content on specific customers, and monitor the popularity of certain topics on all customers, and refine your content marketing accordingly to better drive more engagement. You can also know when the time is ripe to follow-up in person and seal the deal thanks to real-time tracking.
SHAKE IT UP WITH A SURPRISE
Regular and timely communications are important, but should you see a dip in open rates, it’s recommended that you switch up the frequency and time/day of delivery.
Arouse their curiosity with occasional communications that have a compelling subject line. Send them some inbox fun, such as a gamification of your product, or a helpful guide to achieving their financial goals. Get playful. Get serious. Be helpful.
ULTIMATELY, SHOW THEM YOUR VALUE
There’s a reason your customers began doing business with you, and there’s a reason they stick with you. This deep knowledge can be a vital data point to mine in your interactions. When you understand their “why”, you can reinforce what they already think. There’s nothing customers love more than being told they’re right.