By now, it should come as no surprise that video is the king of modern content. But brands and businesses often overlook the places where certain types of video really shine. This is especially true when comparing traditional video with a personalized video.

Our IndiVideo platform is a video marketing tool for personalized videos, an increasingly popular and preferred form of content for customers in various industries. IndiVideo’s goal is to help businesses reach their customers with highly tailored content that speaks directly to them.

A Snapshot Of How IndiVideo Works

With IndiVideo, we create personalized videos that present customers with information that speaks to the customer’s current need for a product or service. This can apply in many contexts.

For example, a viewer applying to a wellness program may receive a personalized video that shows scenarios where certain health benefits may come in handy. Or if the viewer is a customer at a bank and they’re applying for a credit card, they may receive a personalized video presented that illustrates an accumulation of rewards points each time they swipe.

In turn, as those points accumulate, the viewer may see a caricature of themselves on a relaxing vacation they’ve always dreamed about. The personalized video is built to personalized based on customer data and corresponding product information.

Essentially, IndiVideo works using two components: a master template and a data feed.

The master template functions as the basic “skeleton” for a video, which we create in collaboration with clients so that they’re able to develop situational-based videos that speak to the needs of their customers.

The data feeds, which can be inserted manually (by customers) or automatically (through software) add more context and further personalization for the customer. For example, a banking customer inputs a loan amount they wish to borrow into the personalized experience, and corresponding financial information appears in the video.

Reasons Why Personalized Video Makes A Powerful Impact

  • 51% of consumers expect increasingly personalized digital service by 2020.
  • 33% of customers abandon business relationships due to a lack of personalization.
  • 43% of U.S. customers will more likely shop with companies that personalize their experiences.

3 Instances Where IndiVideo Is Especially Helpful

We’ve identified three areas where IndiVideo can shine as a personalized video marketing platform. As we mentioned earlier, there are no limits regarding which industries our platform can benefit, but there are some places where it can truly shine.  

Financial Tools/Calculators

Let’s face it – number-crunching and trying to visualize numbers is neither an interesting or easy task. Yet this process is essential for money management. With a personalized video, visualizing one’s finances becomes easier, especially when the video depicts the cause and effect relationship of their investments or savings.

Basic financial calculators will give you the cold hard facts about your financial health (assuming one calculates numbers correctly). With a personalized video, not only can you depict numeric calculations, you can use visual storytelling to break the numbers down in a more digestible and easy to understand format. More importantly, videos can visualize how expenses, savings, and investments operate for each customer.

Digital Customer-Centric Experiences

In this age of shrinking attention spans, there’s increased pressure for digital experiences to be truly engaging. The concept of “What’s In It For Me” (WIIFM) matters more than ever before.

Personalized marketing stands at the forefront of truly appealing customer-centric marketing. After all, what could be more customer-focused than content addressing an individual directly, presenting scenarios that relate to their current offline experience?

With IndiVideo, you can create personalized video content that delivers immersive experiences (ie. choose your own adventure storytelling) that puts the viewer at the forefront of the story. With such videos, the customer is taken out of the typical humdrum experience of advertising and thrown into a temporary escape that resonates with their desires, needs, or aspirations.

Contextualized Advertising

For modern-day advertising to succeed it must be contextualized. In other words, it has to blend into a customer’s life, whether it’s through the content they’re viewing, or places they’re visiting (both online and offline). More importantly, it has to deliver a message not in only in the right form, but at the right time and place. That, at its heart, is a form of personalization.

IndiVideo can help you create ad content and sales-focused messages that target individuals at specific points in the buyer journey. This differs from the scattershot approach of advertising which treats all customers homogeneously.

IndiVideo Brings You Closer To Your Customers

IndiVideo helps you bridge the gap between video marketing and personalization, which is advantageous in our world where marketing messages are easily lost in a sea of clutter.

A personalized message, however, is far less likely to be ignored, especially when the customer has already reached out and subscribed to your content.

IndiVideo will help you emphasize the best aspects of your products and services to meet the more critical needs of your customers.

With personalized videos in your toolbox, you will see engagement at levels you could only dream of.

About BLUERUSH

Since 2003, our tools have helped the top North American financial institutions, including wealth, banking, and insurance, to create empowering and competitive digital financial experiences. We’re revitalizing financial tools and services to help your customers make active financial decisions with absolute confidence in your products.

If you’d like our expert opinion, contact us.

About the Author:

Larry Lubin is founder of BLUERUSH and has over 30 years of experience providing strategy and solutions to many of North America's leading financial firms. Many leading applications for financial institutions were developed by Larry and teams he has worked with throughout his career. As CEO of BLUERUSH, Larry is providing a much needed vision for a new age of FINTECH bridging the realities of legacy and the regulatory environment with unlimited possibilities through advancement in digital technology to empower the consumer. BLUERUSH is a digital solutions company specialized in financial service and healthcare solutions.

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